News & Trends

The Nominations for the Cake Masters Magazine Awards are now OPEN! This is your chance to nominate your favourite cake artists, creators, businesses and events in the industry. If you are apart of the ...

Get hands-on at The Cake & Bake Show this November!  Join our Cake & Bake Pros and learn how to create and decorate the perfect cakes and bakes - and take them home with you to enjoy!  Master all this ...

Calling bakers of all kinds! Do you want to have the opportunity to win £1000 AND baking appliances? Well, we have got the thing for you…

Timetables are live, which means one thing, PLAN PLAN PLAN. So what's on…

September marks a very important month, SOURDOUGH SEPTEMBER! Since its launch in 2013, Sourdough September has become a big event in the baking community. It all started with the aims to bake genuine ...

British Bake Off is BACK! The nations most beloved baking tv show is back on the 12th of September 2023, and with a new special host…. the ICONIC Alison Hammond is taking over from Matt Lucas, and we ...

Let’s cut into one of our favourite cake trends, hyper realistic cakes. You never know nowadays what is real and what is cake. The endless videos of knives cutting into seemingly normal objects, only ...

Now that the Cake and Bake Show is co-located with The Ideal Home Show Christmas, we thought we'd look back at the history of our joint event, taking us back to the early 1900's where new baking goods ...

An elegant way of decorating your cakes this summer! This trend is exactly what it sounds like, a cake decorated with flowers. Wildflower cakes are seen decorated with pressed, edible flowers, pipped ...

It's National Afternoon Tea Week 7th-13th August 2023! Time to catch up with loved ones over a cup of tea and some expertly created treats at afternoon tea parties as well as settling the debate of ja ...

The Cake & Bake Show Cake Competition, sponsored by The Baking Company, is back! Win a prize for your love of all things baking! Prizes for 1st, 2nd & 3rd in each category will include: A cash prize o ...

Whether you want to get your hands on the latest cake decorating tools, or stock your shelves with baking essentials, you'll find everything you need from your favourite baking brands and retailers at ...

Today marks 75 years of our amazing National Health Service. Treating over a million people a day in England, the NHS touches all of our lives.  Earlier this year, our sister event the Ideal Home Show ...

We are delighted to announce that The Cake & Bake Show 2023 will be co-located with the award-winning Ideal Home Show Christmas and Eat & Drink Festival (taking place at Olympia, London from 22nd-26th ...

In the upcoming week before the Show, 14th-20th October, it just so happens to be National Baking Week! National Baking Week was founded in 2007, for the purpose of showing people the benefits of baki ...

A crucial part to the art of cake making is the decorating. The final finishing touches to the delicious hard work of baking. There are a number of new cake decorating trends in 2022. From large ballo ...

The Coronation of King Charles III and The Queen Consort will be held at Westminster Abbey on Saturday 6 May 2023. What better way to celebrate than with a spot of baking? A classic Victoria sponge is ...

The good weather has finally arrived! Now is the best time to brush up on your baking skills and learn some summery bakes to impress your friends and family. Don’t fret, the Cake & Bake Show has got y ...