What's On

The Cake & Bake Stage 2025 was packed with unmissable demos, delicious bakes and plenty of top tips to level up your baking skills. See who took to the stage this year.

See our line-up of baking stars who took centre stage in 2025, including Andy Ryan, Sandro Farmhouse, Molly Robbins, Sims Sweets, Jürgen Krauss, Oli the Choc and many more!

Brand new in 2025, the KitchenAid Stage hosted by LissieLou featured live demos with celeb bakers. Explore the timetable to see what we had planned!

Take a look at the exciting Pro Masterclasses that were available to book this year! 

Brigit’s Bakery’s Grinch-tastic Afternoon Tea Bus brought a Grinch-tastic festive mid-day pause to the show.  Between shopping, masterclasses and tonnes of cake inspiration visitors enjoyed themed tasters and a little extra magic!

See the 2025 movie-inspired, mischievious cake installation, celebrating 25 Years of How The Grinch Stole Christmas!

Shop from your favourite baking and cake decorating brands - including LissieLou, Sweet Stamp, KitchenAid and more!

Visit the KitchenAid stand to see their iconic mixers in action! Shop the latest collection, watch live baking demos hosted by LissieLou and be inspired to create your own show-stopping bakes.

Join Homepride for a special appearance from Fred and visit the stand for a chance to win daily prizes!

Don't miss the festive-themed Cake Competition - check out the spectacular entries created by some of the nation's best cake artists!

Check out the Playful City inspired Gingerbread Competition in partnership with The Gingerbread City. Marvel at the magical creations made by bakers and architects!

Created by GBBO Star Pui Man and Trevor Morriss of SPPARC, the showstopping Gingerbread Installation is a stunning gingerbread structure inspired by Olympia, London. 

After their talks on The Cake & Bake Stage, meet the experts and have your book personally signed, courtesy of Waterstones – a wonderful keepsake to treasure. 

Bake your day extra special – go VIP! Sip a glass of fizz, enjoy unlimited VIP Lounge Access and take home a goody bag of seasonal treats!

Sample and shop delicious sweet treats from leading artisan bakers and cake makers.

Enjoy free live cooking demos on the Christmas Kitchen stage from celebrity and expert guests as they cook up festive favourites!

The Eat & Drink Festival is one of the UK’s leading indoor food festivals - championing artisan producers, celebrated street food vendors and the best food and drink suppliers. FREE Entry with your Cake & Bake Show ticket!

Celebrate the start of the festive season... your ticket to The Cake & Bake Show also gets you FREE entry to Ideal Home Show Christmas!

From live demonstrations and hands-on Pro Masterclasses to spectacular cake displays and shopping galore, check out the highlights from the 2023 show.