How to exhibit at The Cake & Bake Show in London

Exhibiting & Sponsorship opportunities at the Cake & Bake Show

Showcase your brand at the UK's ultimate event dedicated to the art of baking, cake decorating and sugarcraft!

The Cake & Bake Show is the only live experiential event dedicated to cakes, breads & the art of baking, offering unrivalled access to a targeted audience of professionals, home bakers, foodies and families all looking for the latest trends, products and innovations.

Whether you want to boost your sales, launch and demonstrate your products, or meet new customers, The Cake & Bake Show is the perfect destination to reach a captive audience over 16,000 keen consumers and passionate professionals including cake makers and decorators, bakers, chocolatiers, sugarcrafters and more.

If you are interested in exhibiting at The Cake & Bake Show or would like to know more about our sponsorship opportunities, please contact Lois North at lois.north@m10group.co.uk on 0203 225 5200 ext 677 or fill our the stand enquiry form here.

Request a media pack

Space Only Stand

Shell Scheme Stand

Market Stalls

Bakers Dozen

This is the lowest price package and consists of a hand-picked collection of 13 artisan bakers and small independent producers. You will receive a 4sqm area, to bring your brand to life.

Pro Masterclasses

Pro Masterclasses offer bakers the opportunity to learn new skills and discover essential business advice from our hand-picked panel of Cake & Bake Pros, in a fun and interactive workshop setting. As a Pro Masterclass Sponsor, you will provide the products required for each session, therefore getting your products directly in the hands of our visitors, plus you’ll have your products demonstrated by leading industry experts.

Cake & Bake Stage

Featuring live demonstrations from celebrity and expert bakers and cake decorators, the Cake & Bake Stage is the highlight of the show. Visitors can watch and learn from baking stars as they carry out live baking, cake decorating and sugarcraft demonstrations and reveal their top tips, tricks and hacks for bakers of all levels.

The Showstopper

The Showstopper - the life-sized cake installation - is one of the main attractions of The Cake & Bake Show. Providing a unique and exciting photo opportunity for show visitors, The Showstopper creates a high level of engagement and interaction amongst visitors, press and our celebrities and talent during the event.

Cake Competition

Every year, bakers and cake decorators of all levels enter the Cake Competition. With new themes each year, bakers are encouraged to show off their talents and display their creations. Leading industry experts judge the competition and choose a winner. The winner receives a
top cash prize, an amazing product bundle and a coveted award.

How To Exhibit