The Cake & Bake Show is the UK’s leading event that celebrates the nation's love of baking, cake decorating and sugarcraft - bringing together home bakers, cake decorators, beginner bakers, professional bakers, ffood lovers and families.

Created for the entire baking community, it is one of the most inclusive and engaged baking events in the UK, with a highly loyal audience and unrivalled commercial potential for brands. For exhibitors and sponsors, The Cake & Bake Show provides an opportunity to align with a trusted and established event, engage with a passionate baking audience, and drive measurable results through face-to-face engagement and year-round brand exposure.