We’ve got something extra sweet for our baking fans! To celebrate 20 years of Saracino, we’ve teamed up with the world-renowned cake decorating brand to bring you an incredible giveaway. One lucky win …

Fusion baking is taking the world by storm. Blending cultural influences and mixing unexpected flavours, this trend for 2025 celebrates innovation and creativity in the kitchen. Bakers and foodies ali …

Have you been told you’re a ringer for Chris Chringle? Maybe you’ve been mistaken for Mrs Claus? We’re looking for London’s best Mr and Mrs Claus lookalikes to jingle all the way to London Olympia thi …

The Cake & Bake Show Cake Competition, sponsored by The Baking Company, is back! Win a prize for your love of all things baking! Prizes for 1st, 2nd & 3rd in each category will include: A cash prize o …

Today marks 75 years of our amazing National Health Service. Treating over a million people a day in England, the NHS touches all of our lives.  Earlier this year, our sister event the Ideal Home Show …