Homepride is delighted to be a partner of The Cake & Bake Show 2025. Homepride isn’t just ordinary flour. Have you met Fred, our Chief Flour Grader? He’s passionate about baking and ensures only the finest ingredients go into our flour. Fred loves to hear about your favourite bakes, so pop along and tell him. You’ll find him at the opening ceremony on Wednesday 26th November and he’ll be popping up throughout the show. Spot our flour in use during the demos on The Cake & Bake Stage and enter our daily prize draw for a chance to win a baking bundle.