Selfies with Fred

Everyone's favourite baking mascot, Flour Grader Fred, officially opened The Cake & Bake Show 2025. Visitors could spot Fred around the show and grab a sweet selfie with him.

Homepride

Daily Giveaways

Homepride ran daily giveaways, giving visitors the chance to win baking bundles of Homepride flour and baking essentials from iconic brands Emma Bridgewater and Mason Cash. 

Homepride Baking Bundle