Hey lovelies my name is Simone but you may also know me as Cakes by Sims Sweets. In 2019 I was in need of a last minute cake, I couldn't find one in time so I bravely decided to make one myself. I took it to the party and it was a huge hit! Friends and family began asking me for cakes and I began to love making them. My hobby soon turned into a profitable business and I was able to quit my job and start to focus on my bake business full time. I now have a growing social media following of over 90k and reels reaching over 3 million views. This has allowed me to progress my business from making cakes to sharing my knowledge through my cake decorating classes and online Cake Academy and teaching aspiring bakers how to turn their hobby into a business.

I absolutely love what I do and love sharing all I have learnt over the years with new aspiring bakers.