Natalie Cramer is the founder of Natalie’s Creative Cakes, a bespoke cake business celebrated for its intricate cupcake bouquets and collaborations with The Dorchester and the Chelsea Flower Show. A former Deloitte ACA and Finance Manager at Walt Disney Television, Natalie left the corporate world in 2000 to raise her three children and turn her passion for baking into a thriving full-time business. She now runs it singlehandedly, blending creativity, business acumen, and a flair for innovation.