Martha Swift is the founder and owner of Primrose Bakery, London's well loved cupcake and cake shop – established in 2004, the bakery was at the forefront of bringing cupcakes to the UK and since then we have baked all our cupcakes, cakes, cookies and slices fresh every day from our bakery in Primrose Hill. Primrose Bakery also have 5 cookbooks and most recently a baking box, containing lots of mix and match recipe cards to make baking fun for everyone!