1 - 3 October 2021 LONDON

The countdown to show time is on; we can't wait to open the doors to this year's show! Check out our handy guide below to get you prepped for a fabulously sweet day out.


Start your morning with a wander around the show to discover all the great brands we have on offer this year. Or why not head over to The Cake & Bake Stage, sponsored by Food Thoughts to watch LIVE demonstrations from our celebrity bakers and cake experts as the bring their fabulous recipes and cake creations to life on stage. Check out who is taking to the stage each day of the show here.

Bringing the little ones to the show? Why not head over to the Kids Zone in association with Haven House Children’s Hospice where there will be lots of fun activities for your little bakers; from decorating their own cake or cookie. Or if drawing is more their thing they would love to see how creative your little one can be in designing and colouring their own cupcake picture. Plus, they will also be holding a toy tombola with lots of fab prizes to be won.

Envious of your kids and want to get stuck in with decorating your own creation? Be sure to check out Doughnut Time's, Doughnut Academy! Visitors are invited to step into the master-classroom, and join Doughnut Time's Chief Doughnut Designer, Lara, around the Doughnut Academy table. Using a range of special Doughnut Time tools, tricks and techniques, guests will be guided through the creative process. Getting sticky with piping bags, glazes, creamy caramels, melted chocolates and a bottomless supply of nostalgic sweet-treats - all leaving the Academy with a bespoke Doughnut of their very own! To join the doughnut masterclass it is priced at £5 and is payable on the day at their stand.

Also, new to this year we also have the team from Pleesecakes here! Not only can you shop their delicious crazy cheesecakes you can also have a go at building your own at their 'Build Your Own Cheesecake Bar'.


Shop, sample and buy from tonnes of exhibitors covering all aspects of baking, cake decorating and sugar craft all the way to tasty savoury and sweet treats. Check out who will be at the show here. Or why not catch even more brilliant stage demonstrations from the likes of KitchenAid, Candice Brown, Rosemary Shrager and many more over on The Cake & Bake Stage? 

Then...relax! After a day of shopping, enjoying our celebrity guests and experts demos on stage and also tucking into delicious cakes and bakes why not take yourself off to the Champagne Bat and enjoy a glass of bubbles to toast to a great day out or unmind in our Pamper Lounge in association with LCBT and enjoy a FREE nail paint?

Check out all the show highlights here to not miss a thing!