1 - 3 October 2021 LONDON

What's On

Check out the highlights of this year's show...

Cake & Bake Theatre Timetable

A full programme of baking stars take to the stage with delicious demos. 

Sugar Craft Stage Timetable

Learn valuable tips and techniques on a wide range of cake decorating methods and sugarcraft styles and skills.

Celebrity Experts

See which baking stars will cook up a storm at this year's Show.

Show News

Keep up to date with all things Cake & Bake and get a flavour of what's to come...

Official Show Cake Competition

Get your creation seen by thousands of visitors at this year's Show.

Market Stands

Sample delicious produce from the country’s leading artisan bakers and cake makers.


Check out the hundreds of companies exhibiting; the crème de la crème of the industry...

Champagne & Nail Bar

Add some glamour to your day with a glass of bubbly and some pampering.

2021 Cake Installation

Stay tuned as we announce the theme of this year's Cake Installation by Rosie Cake Diva from C4's Extreme Cake Makers.

Free-From Exhibitors

Check out the irresistible range of free-from cake and bake alternatives at the show this year.

Get Hands On with Doughnut Time

Get hands on in this doughnut designing masterclass at the Doughnut Academy table.