1 - 3 October 2021 LONDON

POSTPONEMENT ANNOUNCEMENT

It is with great sadness that the Board of Media 10 regretfully announces that the Cake & Bake Show, originally scheduled to take place at ExCeL, London, from 2nd - 4th October 2020, will be postponed and now take place from Friday 1st - Sunday 3rd October 2021.

Your tickets for this year's event will automatically be transferred over to the new dates, so you don't need to do a thing. Your tickets will be valid on any day that you wish to attend - simply come along with your existing ticket to gain access. See our FAQs page here for more details.

Whilst the recent Government announcement introduced guidelines around running organised events from 1st October, we feel the two-month window we have now to execute our plans is insufficient. Delivering the best experience for our visitors and exhibitors requires long-term planning, and to that end have decided to delay the show so we have adequate time to prepare for a show that our audience deserves.

There are a series of test events taking place throughout August and following the outcome of these, organised events may be given the green light to proceed. However, we cannot await the outcome of these test events, as we, along with our exhibitors and sponsors need at least three months to organise and promote the show to ensure it is successful for everyone. There is also the possibility that the test events do not go as expected and the Government announces a delay to their timetable in allowing organised events to take place.

We sincerely apologise for any inconvenience this may cause but sadly we are left with no other option but to postpone the event until 2021.

We would like to take this opportunity to thank our stakeholders - exhibitors, sponsors, visitors, media partners, contractors, and the team at ExCeL London for continuing to support us through this uncertain and ever-changing situation.

If you have further enquiries regarding your tickets, please contact the customer service department by signing in to the Order Tracker.

We wish you and your family a safe and enjoyable summer and hope to be able to welcome you back to another Media 10 event soon.

Best wishes

The Cake & Bake Show Team at Media 10