1 - 3 October 2021 LONDON

Why is the 2020 show postponed?

Whilst the recent Government announcement introduced guidelines around running organised events from 1st October, we feel the two-month window we have now to execute our plans is insufficient. Delivering the best experience for our visitors and exhibitors requires long-term planning, and to that end have decided to delay the show so we have adequate time to prepare for a show that our audience deserves. 

There are a series of test events taking place throughout August and following the outcome of these, organised events may be given the green light to proceed. However, we cannot await the outcome of these test events, as we, along with our exhibitors and sponsors need at least three months to organise and promote the show to ensure it is successful for everyone. There is also the possibility that the test events do not go as expected and the Government announces a delay to their timetable in allowing organised events to take place.

 We sincerely apologise for any inconvenience this may cause but sadly we are left with no other option but to postpone the event until 2021.

We would like to take this opportunity to thank our stakeholders - exhibitors, sponsors, visitors, media partners, contractors, and the team at ExCeL London for continuing to support us through this uncertain and ever-changing situation.


What are the new show dates?
Friday 1st - Sunday 3rd October 2021, ExCel, London

I already have tickets for the 2020 Cake & Bake Show dates, can I use these tickets for the show taking place on Friday 1st - Sunday 3rd October 2021, ExCel, London?
Yes, your tickets are automatically valid for these new show dates

Will I need to get a replacement ticket with new dates?
No, simply bring along your current ticket, by either printing at home, or showing on your phone and this will give you access into the show

My ticket has a specific date on it. Do I need to choose another specific date and get a new ticket?
No, your ticket is valid for any day.

I have pre-booked my parking at ExCeL, can I change the dates?
Please go direct to the venue website for this https://www.excel.london/visitor/getting-here/driving-and-parking or email them direct at This email address is being protected from spambots. You need JavaScript enabled to view it.

How do I change my hotel booking?
Please contact the hotel direct

What happens if I cannot make these new dates?
Don’t worry, you can transfer your ticket to any of the below listed Media 10 events. Simply bring your existing The Cake & Bake Show ticket to the box office on the day you would like to attend and exchange for a valid show ticket free of charge.
- The Cake & Bake Show, 1st - 3rd October 2021 at ExCeL London
- Ideal Home Show, 26th March - 11th April 2021at Olympia London
- Grand Designs Live, 1-9 May 2021 at ExCeL London
- Grand Designs Live, 6-10 October 2021 at Birmingham, NEC

What is I am unable to attend on any of the show dates?
If you purchased your ticket through See Tickets - please contact the customer service department at https://cakeandbake.seetickets.com/customerservice
If you purchased tickets through a 3rd party ticket agency please contact them direct

My booking confirmation says I need to print my tickets. Can I show this on my smart phone when I arrive at the show?
Yes, event e-tickets can be shown on your smart phone when you arrive at the show.

I’ve lost my confirmation email so can’t download my tickets, what can I do?
Please head to: https://www.seetickets.com/customerservice and they will be able to assist you.

Is the event suitable for disabled visitors?
ExCeL London is suitable for disabled visitors. Visitors who are registered as disabled who purchase a ticket can bring along a carer to the show free of charge. Please collect carer's tickets from the at-show box office. Find out more information about disabled access, parking and onsite facilities here.

Is there a cloakroom?
Yes, there is a venue cloakroom located outside of the show floor. All details/charges for the cloakroom can be found here.

Are there cash point facilities at The Cake & Bake Show?
There are two Note ATMs near the west entrance of the venue by Costa and Panini Pronto, and another Note ATM in the centre of the boulevard between entrances S6 and N6. There are a Barclays and a Note ATM located on level 0 between N4 and S4. Should the in-venue ATMs run out of cash, there is also an ATM nearby at the Tesco Express.

Can I return anything I buy at The Cake & Bake Show?
Individual stall holders are entirely responsible for anything that they sell at The Cake & Bake Show. We would recommend ensuring you get a receipt and the contact details of the company in case of any issues. The Cake & Bake Show cannot be held responsible for any problems concerning products bought at the show from third-party companies.

I forgot to add a free child ticket onto my order can I still get this?
Yes, please visit the box office on arrival and they will be able to issue you one.